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Posts Tagged globalization

BEFORE IT’S GONE

Maybe soccer games can never truly live up to their hype. The whirring factory of the sport won’t let that happen. Before a game with weeks of buildup can settle in our memory, we have more championships to follow, transfer rumors to process, and international competitions to prepare for. The momentum of the sport turns with the globe.

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The Barcelona – Manchester United Champions League final, however, came as close as any to stopping the inertia, to folding the game in on itself. It wasn’t a great game. But it was an example of the game played to perfection. In its afterglow I considered not watching more soccer for the rest of the summer for fear of dulling this game’s impact. OK, I said the next day, for the rest of the week. Then I relapsed and watched a testy encounter between MLS conference leaders Chivas and Chicago. No harm done. Good game.

But I still have a strange need to preserve the final Barcelona performance in my mind. I want to tuck its intricate carapace under my pillow, to preserve it for myself and humanity.

As much as I hope that Barcelona’s success will revolutionize the way the game is played – by ushering in a freer, more dynamic, attacking brand of soccer – I know that this probably won’t happen. Teams like this don’t come around very often. They’re too fragile. You need all the right players.

Still, I wonder if Barcelona have given everyone else out there a style to emulate, the perfection of the sport to date. Did their artistry trump every national style so emphatically as to say, “This is it. Any questions?”

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In this age of globalization, it’s possible. This year’s Champions League final reached more homes than ever before. With double the worldwide viewership of the Super Bowl, it represents the number one annual sporting event in the world. In the U.S., ESPN’s broadcast reached over one million homes, over 30% more viewers than last year’s record breaking final. The sport grows every year. More of its magic pours into new realms of the globe. In this way, soccer acts as one of the great accelerators of globalization. This is a fact that makes even the title of Franklin Foer’s book, How Soccer Explains the World: An Unlikely Theory of Globalization, frustrating. Simply, soccer produces some of the most likely scenes of globalization anywhere. Kids around the world watch highlights of Messi and Nakamura while eating whatever type of cereal puffs their county produces. Clubs have foreign owners, foreign coaches, and players from ten different nations. Elite club teams send scouts to every continent.

But, as is part of Foer’s point, different countries treat soccer as part of the cultural glue that preserves and forms unique national identities. Here, Foer digs into some of the rich and politicizing pulp of the game. The sport informs society and society informs the sport. Nations use, and relate to, soccer in unique ways.

National leagues play with unique styles. I’m often amazed at how different La Liga can be stylistically from the Premiership and Serie A. But how long can this last? How long should it last when Barcelona hang an archetypal style like a starburst in the sky at which everyone else can gaze and wonder?

As everyone has already said, they play beautiful attacking soccer – maybe the most beautiful soccer I’ve ever seen. They feed on possession, starving the opposition of ball and opportunity. But it’s easy to forget about the defensive energy of this team. As playful as they often appear with the ball, they can also be frantic without it, as they were against Manchester United, swarming in bunches to blind Carrick and Anderson before they could even turn upfield. Experts will call such defense a tactic, and it is in that it was probably premeditated. But it’s more of a spirit. Barcelona run with the enthusiasm and instincts of a child playing tag. When “It” they chase the ball into corners, looking desperately to unload the burden, the embarrassment. Then they turn the ball over. And they’re free to breath and laugh again. Like Paul Gardner said in his recap of the game, “It was a pleasure, and a privilege, to watch Barcelona at work. By which I mean -Barcelona at play.”

I hope that in a world where everyone can hear and see the laughter that it might be contagious.◊

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6 + 5 AND THE CELLING OF THE HIVE

Why FIFA’s 6 + 5 Rule Represents The Wrong Fight Against the Globalization of the World’s Most Global Sport

FIFA’s proposed 6 + 5 rule is supposedly gaining traction. The law would require club teams to start a minimum of six players eligible for the national team of the country in which they play. This would affect the way the world sees, plays, and relates to the game – in a scary, and undetermined, way.

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The guiding principles of the 6 + 5 rule puncture some of the softer spots in my already gooey emotional attachment to soccer. In theory, the 6+ 5 rule serves to improve the financial and competitive equality of club teams while protecting the national identity of those teams, and by association the identity of the national teams they feed. This sounds good. But the proposal doesn’t suggest a sensitive or realistic understanding of its own implications. Beneath FIFA’s ideal portrait of improved “equality” and “competition” lie vast questions about the proposal’s economic, moral, and cultural shortcomings. As FIFA and the European Union work out the crucial details and lawfulness of this proposal, maybe the argument will become more clear and convincing. Right now, it isn’t either, in principle or possible affect.

The 6 + 5 rule would shackle the international marketplace of soccer by design. I doubt that placing such limitations on the marketplace will produce any more financial equality than the current capitalistic system of club management. How will requiring club teams to field a certain number of homegrown players force the managers of these clubs to make more frugal investments in players? Won’t the biggest and richest clubs still buy whichever players they want? Without implementing spending caps or more economic-driven incentives, FIFA seems powerless to change the deep-rooted financial inequalities of clubs. As opposed to making more frugal expenditures, big clubs will pay inflated prices for homegrown talent. Market inefficiencies will balloon. More than fans or bottom table club teams, the big winners will be vastly overpaid English players – the Michael Owens and Darren Bents – who will benefit from their noble birthplace and bidding wars that make me sick even imagining.

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Blatter seems to have his heart in the right place. He wants clubs to focus their resources inwards, on what should be the roots of their success, on developing players and national identity instead of on buying the best available talent. Overtime, this might produce more parity in domestic leagues, as more clubs develop and keep better domestic players. But how will this work when the roots of any club’s success are so clearly tied to capital? To change the roots of success, FIFA will need to change the form, or the rules, of club’s development systems. So I wonder: in addition to the 6 + 5 rule will FIFA need to include additional stipulations that wed players more completely to the clubs whose development academies they train under? Will the richest clubs start vying for national talents at younger and younger ages? Will clubs need to start signing players before grade school to best protect their assets? I worry about the gross culture of speculation and ownership such policies might accelerate.

I’m not saying that the current capitalist player-market is without its own gross inefficiencies. Inequalities in spending cash produce reckless, imprudent investments. The war-chest-sized budgets possessed by clubs like Chelsea and Manchester City have caused salaries to balloon worldwide. And that these clubs operate at losses causes concern about the economic stability of the marketplace they are producing.

There are other ways that FIFA might encourage clubs to spend more prudently and equally that don’t involve limiting players’ mobility. American policies like salary caps and revenue sharing, ironic in their anti-capitalist purpose, come to mind. Another innovative policy I’ve seen thrown around in forums is that of a “Deficit-Free Incentive,” which would reward clubs financially for prudent spending and staying in the black. For these policies to work, however, multiple different teams and leagues with vastly different budgets would need to accept the same stipulations – an unlikely event. Also, more budget-equalizing policies would loosen the stranglehold that the richest teams have on European and domestic titles. While FIFA representatives suggest they want this, proposing the 6 + 5 rule as evidence, I’m not so sure they mean it. The 6 + 5 rule might create more parity, over the long term and only with additional stipulations that castrate clubs’ spending power, or it might not. Also, losing the biggest teams from the Champions League would mean revenue losses from those teams, and therefore losses for FIFA, which depends on the cash-generating powers of those teams.

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The main argument for the 6 + 5 rule seems an emotional or moral one rather than an economic one. As Blatter suggests, the proposal would give identity and autonomy back to nation’s players and fans. Or, as Jose Mourinho says in a recent ESPN interview: “The world is global. Football is global. We cannot be too much concerned about nationalities, but I think the clubs, they must invest in their formation, in players made in the club, made in the country. I think this is also about the empathy between the team and the fans.” Mourinho, ever-political, saying nothing while saying everything, adroitly points to the tenuous balance that the proposal tries to strike between the necessity of national identity and the centrifugal forces of global appeal. Investing in national players and styles would help preserve the unique and beautiful cultures of the game. If more local players played for local teams, then local fans would feel more connected to their club and their homegrown players. At the same time, however, focusing on national culture leaves clubs disconnected from the real, world-wide marketplace.

This recalls the “Eat Local” Food movement, except it deals with humans and not vegetables. This is the problem. The nationalism that the law promotes inevitably produces an inequality of opportunity, a value that lies at the heart of the democratic world. As Brian Phillips points out in his brilliant blog, The Run of Play, the 6 + 5 rule would prevent an African or Asian player from getting the same “money, fame, and glory” as a less-talented European player simply by an “accident of birth.”

There’s also a major aesthetic argument against 6 + 5, and this is that it would immediately decrease the quality of the game at the highest level. The best clubs in the world have pooled the best talent money can buy. This talent, gelling and flowing together, produces mesmerizing soccer. The Big Four all play it on their day. And Barcelona, at least right now, plays it almost every time they step on the field. Sabotaging the talent pool’s of major clubs would lower the pinnacle of play, at least in the short term. How could FIFA divest world eyes of the highest quality game once these eyes have already seen such angelic purity of form? Is such brilliance really wrong?

The argument for lessening clubs’ talent in the short term relies on the theory that national talent will increase in the long term. Blatter suggests that redistributing the most talented players back to the clubs of their home nations will benefit the level of competition in these nations, which will produce more good players. I’m not so sure. This might be true in nations with weaker domestic leagues. But at the highest level, maintaining competition requires gathering world talent. If a nation’s best are competing against more of the nation’s best, instead of against the world’s best, how is this good for competition, and for the overall evolution of the game?

Blatter is right to point to the fading identities of clubs and national teams. This has been happening for a while. Arsenal, for example, plays with style that rejects longtime English directness and aerial attacks. They have only a few English players on their roster. They have many more fans outside of England than inside. In a way, this is sad. One of the aspects of soccer I enjoy most is the way it informs, and is informed by, national cultures. Different nations play with different styles – they identify to soccer differently.

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But I question if preserving national identity and cultural autonomy is possible in such a globalized sport. One could make a strong argument that soccer serves as one of the most globalizing forces in the world, right behind the internet itself. More than any other game on earth, soccer causes cultures to collide and interweave. It accelerates diversity and erodes national barriers to communication. For most of us, soccer has made us more aware of foreign cultures, languages, and peoples. Such awareness, placed in global context, makes us more sensitive to our own individual and cultural identity.

I fear that a law that functions to preserve nationalism indirectly, by placing strictures on players’ international mobility, stunts the game’s power to connect us all. Preserving national identity is important, but FIFA needs to rework its policy so that it more positively affects the roots of the game, more directly affects financial and competitive equality. As it stands, the proposed 6 + 5 rule would do more harm to the global game than good for any national one.◊

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